Bolster Marketing – Update Presentations & Gather Materials at Summer’s End

Bolster Marketing – Update Presentations & Gather Materials at Summer’s End

Many of our clients report that July and August are slow times for them. These months tend to have less urgent projects running across the board, and since it’s a common time of year for staff to go on vacation, there aren’t typically many new projects added to the docket. Of course, this is also a time when there is low conference attendance, and fewer projects to attend to. For marketing folks, however, the end of summer is a time of opportunity. Summer’s end is a great time to bolster marketing efforts, update presentation resources, prepare and refresh marketing materials and prepare for a busy final quarter! Don’t Waste This Opportunity, […]

Presenting Added Value in a Presentation [How to visualize a concept]

Presenting Added Value in a Presentation [How to visualize a concept]

Creating a value of some kind is the essence of every business. It can have a form of a specific product manufactured by a production company or a service that provides an added value to our life. It can be also an abstract value such as a know-how created by a consulting firm or a wisdom taught by an educational institution.  However, I see that people are often are having hard times to illustrate such a value in their marketing and sales presentations. How to express a general concept of “added business value” in your presentation?

Evaluate Presentation Engagement with 4MAT!

Evaluate Presentation Engagement with 4MAT!

Do You Have an Engaging Presentation? The worst part of sitting through the presentations of others is being bored. It’s terrible when you want to give your focus to an instructor or team member, but the information they are presenting isn’t interesting or doesn’t seem useful. When you’re building your own presentations the worst part is worrying if it is interesting or engaging for your audience.