Last Updated on March 27, 2024 by Rosemary
Managing and presenting your sales process clearly can be complicated and make clutter on a slide if you use mostly text. Here we show a few sales funnel graphics ideas on how you can present this process with creative diagrams.
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To ensure the whole team works consistently on your marketing and sales goals, it is important to explain well all stages of the marketing and customer journey process. You should be laconic and creative enough. The sales funnel is a simple way to visualize all steps which your customers make – from realizing they have a need for your product to the final purchase making. The pipeline is the key to measuring, managing, and forecasting your sales quotas. Thanks to the funnel you can easily illustrate the conversion from a lead to a client.
Remark: You can get all presented slide templates from the Sales Funnel PowerPoint collection.
Why Sales Funnel Visualization Does Matter
Sales funnel diagram was created for separating customers into groups and finding a specific manner to work with each of them. Thanks to this layout your team will see the complex sale process that can help to avoid time-wasting or extra work. Adding visual sales pipeline diagrams to your presentation will help you put the point across the topic while making it look professional.
5 Common Sales Funnel Types
In this blog, we present the following Sales Funnel types we experienced frequently in various presentations: from Business to Business (B2B) sales funnel – representation of the customer journey, creative scribbled marketing funnel visualization idea, to lead nurturing in e-commerce conversion optimization funnel.
Of course, your choice of picking the particular pipeline depends on your company’s sales model. Below we present a few variations of the funnel that can be adapted for your business specifics.
1. Illustrating Vertically Stages of B2B Sales Funnel
Above you can see the example of the B2B sales funnel illustrated in 5 basic stages. This diagram can be useful to formalize a B2B sales process and complete your sales activity.
Adding this modern flat design vertical layout to the presentation will help to list the channels you work with or should focus on.
2. Creating Three Level Funnel with Scribble Icons
Here we presented a similar example of three levels sales funnel diagram. Adding a simplified sales pipeline can help to make slides not too crowded with excess content.
Thanks to hand-drawn arrows and scribble icons the presentation slide will focus the reader’s attention on the flow and stages. Plus it will make your slide more personal and original looking.
3. Visualizing Hand-drawn Scribbled Funnel
We also created four levels vertical sales funnel diagram with scribble filling. This hand-drawn style layout helps to explain each stage of the sales process: prospecting, lead nurturing, sales, and client retention in an informal way. Thanks to visually accentuated sales steps your presentation will stand out from other formal slides. That can be especially handy at conferences if you want to differ from others.
4. Presenting E-commerce Conversion Optimization Sales Funnel
This example of a horizontal sales funnel illustrating e-commerce conversion optimization is the next creative layout. You can use it to show the online customer journey and your products:
- from the lead magnet (an e-book or freebie report maybe)
- tripwire – a low-cost product $1 to $10 to get the first paying customers
- core value product – the main mass seller product generating your biggest number of sales. The product cost can vary depending on your business but it can be anything from $10 to $500
- premium product – the most expensive product for your best fan customers who can afford it. The pricing starts at $1000 and is not for every pocket.
These simple flat-source infographics will help you to create a specific sales process slide. Using it you can visualize target prospects and show financial data associated with each sales stage.
5. Illustrating Lead Evolution Funnel as Falling Balls
Above you can find other graphics of the vertical lead evolution sales funnel. This drawing uses a metaphor of falling balls into the funnel.
The presented schema will help you to show the transformation from a new lead to purchasing a product. This layout is intended to make your presentation more visual and avoid extra text and sterility on a slide.
Get inspired and consider using one of those examples of sales pipeline diagrams: vertical B2B sales funnels, hand-drawn scribble pipelines, vertical e-commerce conversion optimization or falling balls lead evolution sales to the funnel.
Resources for Sales Funnels Presentation Diagrams
To help you impress the audience we designed a PowerPoint template you can reuse to manage the sales process.
Why use pre-designed diagrams for the sales funnel? The infoDiagram Sales Funnel Graphics PPT collection will help you to transform a difficult-to-understand presentation into a creative and effective one. The diagram helps to illustrate leads progress linearly from the top to the bottom of the funnel. Thanks to vivid graphics you can easily show your team the sales process and complete all steps to the best of your ability.
You can easily copy the particular layout and use it straight away in your presentation.
Explore our YouTube channel for more creative inspiration:
What’s Inside Sales Funnel PPT Collection
The deck consists of predesigned infographic shapes for showing various sales processes on a slide. Sales funnel collection is suitable, especially for marketing and business development presentations.
We also prepared a set of flat icons for infographics: businessman, man, factory, book, diamond, thumbs up, market, and shopping. The diagram is also included a set of scribble symbols. All shapes are intended to show the sales process and sales participants: globe, target, development, man, shopping, retain, user, meeting, and the buyer.
Sales Funnel Graphics Set contains:
- Three-level funnel with scribble icons
- Four levels scribble funnel with scribble illustration
- E-commerce conversion optimization sales funnel
- Sales persona and funnel. Sales persona profile
- Lead evolution funnel
- Selling pipeline of prospects, leads, and customers
- Digital marketing funnel with a lead magnet, tripwire, up-sell
All examples above you can download them directly here:
If you want to get more infographics slides, check this diagrams graphics PPT bundle with over 200 slides.
To see sales funnel diagrams in action, check out these simple steps to design an engaging sales presentation (follow our YouTube channel to get more creative ideas 🙂 ).