SWOT analysis presentation is an effective instrument, which you can use to influence stakeholder’s decision. For this reason, it’s important to learn not only how to identify strengths, weaknesses, opportunities, and threats, but also how to present them to the audience.
It’s not half as tricky as you think, although not quite as easy as writing an ordinary report. Keep reading, and you will find out how to design an ideal SWOT analysis presentation and boost your efforts.
Apply SWOT Analysis Diagrams instead of Ordinary Bullet Points
To craft a winning business presentation and to focus people’s attention, you should find a balance between text and graphics. For instance, you could substitute the ordinary bulleted lists with the diagrams. Simple data visualization will help you to guide your audience through the logic of your presentation.
And don’t worry! You don’t need to be an advanced graphical designer to complete this task. You can choose one of the ready-to-use templates and customize it up to your requirements. Such diamond list diagram shows an example of how you can make your SWOT analysis slide look engaging.
You can use different shades to highlight the strengths, weaknesses, opportunities, and threats of your company. It will help you to point out every item, and make your presentation bright and catchy. Check the honeycomb diagram template, which demonstrates how you could improve the overall design of the presentation using four different colors.
“Color scheme plays an important role in data visualization. Make sure that chosen shades match well with each other. Otherwise, your presentation will look unattractive,” – claims Ignacy Hughes, content editor at GetGoodGrade.
If you want to make your presentation look stylish and unordinary, you can choose background color other than white. Dark grey, ocean blue or black shades work great for business presentations, and SWOT analysis in particular.
Whatever background you choose, make sure that the font is readable. Font size shouldn’t be smaller than 18 points. Also, it’s recommended to select font’s shades with enough contrast to the background.
In fact, the strengths, weaknesses, opportunities, and threats are always interconnected. “An organization doesn’t operate in a vacuum. Everything that happens in the market always influences what is going on inside the company,” – states Stefanie Wrightwood, business analyst at TopAustraliaWriters.
If you want to emphasize this interdependence in your presentation, you could use the flower diagram template. It will help you to explain how your company will utilize its internal sources to overcome external barriers and embrace the changes.
If a SWOT analysis is not just a part of your presentation, but its major subject, you can use separate slides to discuss strengths, weaknesses, opportunities, and threats. It will help you to highlight small, yet important details, and improve your presentation.
Peter Thompson, a digital marketer at CanadaWriters, says: “The worst thing you can do is to overload your SWOT analysis slide with tons of information. It will confuse your audience, and you will achieve no results. If you need more space to add text, you should better include a few extra slides.”
Whether you are crafting a SWOT analysis presentation for a small cafeteria or a big corporation, you should always pay attention to the slide design. Ready-to-use templates will help you to visualize different parts of your report and to make content more accessible and enjoyable for your audience. This is the easiest approach to create a remarkable presentation, which will help you to achieve your ambitious business goals.
Resources: SWOT Outline Graphics for PowerPoint
A simple version of such SWOT model diagrams can be designed by on your own. If you want to save time and get one design-consistent collection of charts and icons, consider checking this template we designed:
Looking for more marketing templates? See our Business&Marketing slide decks collection.