Marketing is often more an art, than a science. At the same time, it is a quite complex business area, which accumulates dozens of concepts and tools. In this post, we gathered ideas how you can illustrate frequently used marketing concepts.
What pops up in your head when you hear word “marketing”? Content, promotion, ads, strategy, planning? Let’s go deeper and talk visual language
There are dozens of frameworks you can use for strategic analysis, from classical SWOT model to BCG matrix. The question is which one to choose and how to illustrate strategy in engaging and understandable way for your audience. As usual, the simplest way is the best
Managers of all kind use a word Product pretty everywhere. Especially the Product Managers :). If you’re about to present a product, it’s better to speak pictures, not only words. However what picture to use if your product is an abstract one? Or non-existing yet? We share a few ideas how you can represent a generalized product or service on your presentation slides.
SWOT analysis is an often-heard word in our world. Students on business courses start learning it from the very first year Then managers and operational executives on team meetings try to make their employees think and distinguish unique advantages and disadvantages of products, projects or their work. How to grab attention to the all issues of SWOT presentation? Here are a few tips for making an appealing presentation of all SWOT categories. So you can be a star of your next strategic analysis meeting :).
Many of us have heard of marketing mix and 4P’s, but is it so crucial to understand the model all marketers are talking about? Today we’ll try to figure out why we need this particular analysis while creating new products and pushing them into new markets or maybe we don’t need it so much and our companies can still exist without digging deeply into it.
For a presenter, PowerPoint or other presentation software is indeed the main tool for creating a presentation but there’s certainly much more of what you want to say to your audience. It won’t fit all into few slides of your presentation. As a presenter, you’re passing on knowledge. No matter if it’s just a general overview of the topic or deep insights packed up with details.
The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It’s a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase. AIDA Model Diagram will help you ensure that any kind of writing, whose purpose is to get the reader to do something, is as effective as possible.
The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. We created a collection of PEST and PESTEL model diagrams, representing PESTEL attributes: Politics, Economy, Society, Technology, Environment and Law. Presentation template suitable for business analysis and strategy planning presentations. You can use PEST analysis for business and strategic planning, marketing planning, business and product development and research reports.
Need to illustrate Investment concept? Is Investment or CAPEX expenses a topic of your presentation in your agenda slide, as one of the topics you talk about? title slide – if your whole presentation is about investments, typically in various board report presentations or strategy plan presentation? It is crucial to choose the right way to present your investment ideas. Here are a few symbols suggestions you can use to illustrate your point about investment.