Bolster Marketing – Update Presentations & Gather Materials at Summer’s End

Bolster Marketing – Update Presentations & Gather Materials at Summer’s End

Many of our clients report that July and August are slow times for them. These months tend to have less urgent projects running across the board, and since it’s a common time of year for staff to go on vacation, there aren’t typically many new projects added to the docket. Of course, this is also a time when there is low conference attendance, and fewer projects to attend to. For marketing folks, however, the end of summer is a time of opportunity. Summer’s end is a great time to bolster marketing efforts, update presentation resources, prepare and refresh marketing materials and prepare for a busy final quarter! Don’t Waste This Opportunity, […]

Illustrating Strategy in a Presentation [How to visualize a concept]

Illustrating Strategy in a Presentation [How to visualize a concept]

A strategy is a common topic I often see in company presentations of all kind. Typically those are business plans, board presentations or investor pitches. The strategy defines general actions over the course of several years. The challenge is how to quickly and neatly make a strategy illustration in your document? What image to choose?

Sales Funnel Graphics Are a Shortcut to Presentation Engagement

Sales Funnel Graphics Are a Shortcut to Presentation Engagement

When presenting to your team or another department, it can be difficult to capture the attention of your audience. The struggle is often based in the need to make more engaging presentations, more so than a lack of interest or effort on the part of the presenter. We’ve found that explaining concepts such as sales funnels with graphics not only makes the presentation more visually engaging but helps to clarify what might otherwise be a difficult concept.

How to Visualize Customer Segment in Presentation

How to Visualize Customer Segment in Presentation

If you work in an company handling numerous customers, customer insight is an important part of your work. Customer segmentation of a way that helps to personalize approach to customers even if there are many of them. Identifying customer segment and profiles is a tool not to treat all clients as the same. Because we are not the same. We differ by age, interests, value, purchase frequency … .

How to make attractive Annual Company Review presentation

How to make attractive Annual Company Review presentation

As the end of the year is approaching, you may be involved in preparing a business review presentation. Here’re some simple tips how to make it visually attractive. How to make financial results more interesting, inspirations for showing sales, production, accounting data and other KPIs in eye-catching visual form. I was involved in a bunch of such presentations. They were usually prepared for the board report meetings or company year-end party. A CEO presented what happened over the year if the yearly goals have been met. Sometimes every department contributed – showing sales statistics, marketing campaigns summary, production numbers. Accounting guys presented a financial outlook if the revenue will reach […]