One thing our clients struggle with when preparing PowerPoint presentations is how to effectively illustrate abstract thoughts or ideas. Common ideas people ask for help illustrating are structure and organization. We all know it is important to provide powerful visuals when designing a presentation. The graphical element is a huge part of what makes it effective! However, demonstrating concepts like “organization” which feels abstract is a roadblock for many folks.
Business development is so often used buzz word, that’s hard to find a unique illustration of it. Sales and company growth are frequently necessary or relevant in presentations ranging from investor pitches and board presentations to sharing marketing and growth hacking tips with your team. The problem is not whether or include growth, the issue is how to include it well in a PowerPoint presentation.
Many of our clients report that July and August are slow times for them. These months tend to have less urgent projects running across the board, and since it’s a common time of year for staff to go on vacation, there aren’t typically many new projects added to the docket. Of course, this is also a time when there is low conference attendance, and fewer projects to attend to. For marketing folks, however, the end of summer is a time of opportunity. Summer’s end is a great time to bolster marketing efforts, update presentation resources, prepare and refresh marketing materials and prepare for a busy final quarter!
Don’t Waste This Opportunity, Replenish Your Marketing Resources
When presenting to your team or another department, it can be difficult to capture the attention of your audience. The struggle is often based in the need to make more engaging presentations, more so than a lack of interest or effort on the part of the presenter. We’ve found that explaining concepts such as sales funnels with graphics not only makes the presentation more visually engaging but helps to clarify what might otherwise be a difficult concept. Continue reading Sales Funnel Graphics Are a Shortcut to Presentation Engagement
If you work in a company handling numerous customers, customer insight is an important part of your work. Customer segmentation of a way that helps to personalize approach to customers even if there are many of them. Identifying customer segment and profiles is a tool not to treat all clients as the same. Because we are not the same. We differ by age, interests, value, purchase frequency.
As the end of the year is approaching, you may be involved in preparing a business review presentation. Here’re some simple tips on how to make it visually attractive. How to make financial results more interesting, inspirations for showing sales, production, accounting data and other KPIs in eye-catching visual form.
Wondering what’s hot and what’s not in slides design lately? See examples of four trends we see in presentations, try to adapt them in your slides. Learn what styles to avoid so your PowerPoint will not look like from last decade 😉
Today I want to share a nice example of how a rather technical topic can be illustrated by a simple diagram.
Have you ever been to a conference, where you felt lost in the presentation?
I experienced many such situations. The worst was IT conferences – speakers there usually present some new cool application. Most of the speech a speaker talks about all the magic features their software offers. However often I missed one thing – what the hell was their application good for?