How to Visualize Customer Segment in Presentation

How to Visualize Customer Segment in Presentation

If you work in an company handling numerous customers, customer insight is an important part of your work. Customer segmentation of a way that helps to personalize approach to customers even if there are many of them. Identifying customer segment and profiles is a tool not to treat all clients as the same. Because we are not the same. We differ by age, interests, value, purchase frequency … .

How to make attractive Annual Company Review presentation

How to make attractive Annual Company Review presentation

As the end of the year is approaching, you may be involved in preparing a business review presentation. Here’re some simple tips how to make it visually attractive. How to make financial results more interesting, inspirations for showing sales, production, accounting data and other KPIs in eye-catching visual form. I was involved in a bunch of such presentations. They were usually prepared for the board report meetings or company year-end party. A CEO presented what happened over the year if the yearly goals have been met. Sometimes every department contributed – showing sales statistics, marketing campaigns summary, production numbers. Accounting guys presented a financial outlook if the revenue will reach […]

Every successful case is a special case (Seth Godin blog)

Every successful case is a special case (Seth Godin blog)

Illustrating main message of Seth Godin’s blog post “Every successful case is a special case” or how you can present a success. Visualisation made in PowerPoint. Design elements from: www.InfoDiagram.com How I designed it? When reading and analyzing the Seth’s blog, I noticed that intersection of various business types is a key message here, worth to underline by visualization. Well, good old Venn diagram is ideal for this purpose – showing an intersection. I played a bit with ways showing “difference”. I tried to use different shapes and different colors (one at a time, to keep consistency): However, the result looked too heavy, too complex to read fast. So I finally selected the […]

What’s the use case? (Seth Godin blog)

What’s the use case? (Seth Godin blog)

Here’s a simple diagram sketch of excellent Seth Godin’s blog “What’s the use case?” (original blog here). Seth writes about a right way to sell your ideas: ‘The most effective way to sell the execution of an idea is to describe the use case first. And before you can do that, you need to have both the trust of your client and enough information to figure out what would delight them.’ Even if we are too inspired with our projects, we have to remember that people don’t actually know the word about it. That is why it is important to figure out if a person wants a result your project […]