Have a presentation where you need to show benefits of features? Or product characteristics? Let’s show it in an atypical creative way. We have prepared some inspirations for such slides design.
Have you ever been to a conference, where you felt lost in the presentation? I experienced many such situations. The worst were IT conferences – speakers there usually present some new cool application. Most of the speech a speaker talks about all magic features their software offers. However often I missed one thing – what the hell was their application good for?
Here’s a simple diagram sketch of excellent Seth Godin’s blog “What’s the use case?” (original blog here). Seth writes about a right way to sell your ideas: ‘The most effective way to sell the execution of an idea is to describe the use case first. And before you can do that, you need to have both the trust of your client and enough information to figure out what would delight them.’ Even if we are too inspired with our projects, we have to remember that people don’t actually know the word about it. That is why it is important to figure out if a person wants a result your project […]