If you work in a company handling numerous customers, customer insight is an important part of your work. Customer segmentation of a way that helps to personalize approach to customers even if there are many of them. Identifying customer segment and profiles is a tool not to treat all clients as the same. Because we are not the same. We differ by age, interests, value, purchase frequency.
As the end of the year is approaching, you may be involved in preparing a business review presentation. Here’re some simple tips on how to make it visually attractive. How to make financial results more interesting, inspirations for showing sales, production, accounting data and other KPIs in eye-catching visual form.
Have a presentation where you need to show benefits of features? Or product characteristics?
Let’s show it in an atypical creative way.
We have prepared some inspirations for such slides design.
Have you ever been to a conference, where you felt lost in the presentation?
I experienced many such situations. The worst was IT conferences – speakers there usually present some new cool application. Most of the speech a speaker talks about all the magic features their software offers. However often I missed one thing – what the hell was their application good for?
Here’s a simple diagram sketch of excellent Seth Godin’s blog “What’s the use case?” (original blog here).