Every business presentation should start with a diagram

Have you ever been to a conference, where you felt lost in the presentation?

I experienced many such situations. The worst was IT conferences – speakers there usually present some new cool application. Most of the speech a speaker talks about all the magic features their software offers. However often I missed one thing – what the hell was their application good for?

I think every product presentation, every ‘Problem and Solution’ speech would benefit by having a simple diagram at the first presentation slide – diagram showing:

• Where we are today – describe a specific problem
• Where we want to be – a goal state (specific please, not a general one like ‘We save you money and time’)

Just then tell about your fancy solution.

Here’s an example of how I’d draw a diagram for ‘Problem and Solution’ presentation:

Want to create same “problem-solution” slides? Get our hand drawn shapes here!
PS. If you find those slides handy for you, I’ll gladly share the editable PowerPoint version 
(contact me via comments below or twitter @infodiagram or our infoDiagram.com contact page).

Further articles on business presentations

For more inspiration on using visuals in your presentations, check out these articles as well:

• How to visualize a concept – Strategy Illustration
• 3 diagram mistakes to avoid in slides design
• Presenting Business Development and Growth in a Presentation

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