Creating a value of some kind is the essence of every business. It can have a form of a specific product manufactured by a production company or a service that provides an added value to our life. It can be also an abstract value such as a know-how created by a consulting firm or a wisdom taught by an educational institution. However, I see that people are often are having hard times to illustrate such a value in their marketing and sales presentations. How to express a general concept of “added business value” in your presentation?
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