How to Present Employer Branding HR Processes

Are you or want to be an employer of choice? The key part of the HR strategy nowadays is employer branding that fits perfectly to the whole employee life-cycle. If you are looking for creative ideas on how to show employer branding processes and frameworks in a visually attractive format, check this blog for inspiration.

Explore our Business Performance PPT Reports category on the website for more resources to boost your presentation impact.

Specifically, you will find ideas on how to present:

• Definition of Employer Branding
• Process of Employee Life-Cycle
• Employer Branding Framework
• Roadmap of Employer Branding
• Employee Value Proposition

All presented slide examples are available for download as an editable PowerPoint template with Employer Branding HR Process diagrams. See details by clicking slide pictures.

Presenting the Definition of Employer Branding

Employer branding can be defined as the process of promoting an organization, as the employer of choice to the desired target group. It plays a significant contribution in increasing the number of quality applicants, reducing the costs per recruitment, and differentiating from competitors.

You can visually show that definition on a slide like the one above. Adding these design elements such as an icon of citation and a grey text background will make the slide more attractive to look at.

Showing Overall Process of Employee Life-Cycle

The process is usually composed of those stages

• Recruitment and Selection
• Onboarding
• Goal setting and goal management
• Employee development
• Succession and recourse planning
• Recruitment Strategy

In addition, you have some side stages such as administration, payroll, compensation, and benefits. You can show them all together by a cycle diagram on one slide like in the example.

Icons and color coding for each section are also helpful ways to create a visual association for a better understanding of your presentation.

You can also divide into more slides, each focusing on one segment:

Notice how you can use color to highlight the part you talk about.

Showing Areas of Employer Branding Framework by Diagram

If you want to present that a framework consists of several areas, you can do it with a visual diagram instead of a plain bullet-point list.

A good idea is to mark each area with a distinct color and theme-related icon, for example, a hand with a hearth for CSR, a people symbol for employees, and an antic column for company culture.

Presenting Employer Branding Roadmap Process

The process of employer branding usually contains some form of those steps:

• HR Audit
• Developing an Employee Value Proposition
• Testing and Approval
• Alignment and Communication
• Employer Brand Management and KPI Reporting

To illustrate this process you can use a simple flowchart diagram. It can have a linear form of horizontal steps like on the slide example

Eventually, if you want to include detailed information about each main step, you can create more shapes inside those 5 areas. Here you will need more space, therefore you can use a curved roadmap diagram:

Notice that using a dark background on the slides will make this part of the presentation stand out.

Illustration of Employee Value Proposition List

The values you can propose to an employee can contain several sections:

• Compensation – salary satisfaction, raises and promotions
• Benefits – paid leave, insurance, flexibility, retirement
• Career-related issues – personal development possibilities, education, or stability
• Work environment – recognition and autonomy, work-life balance
• Culture – understanding company values and plans, peers and managers relationships, team spirit and social responsibility

It’s better to present such a list not as a set of bullets, but by a more graphical layout. For example, we created 5 columns for each section.

You can add an associated symbol to every topic column e.g. purse for compensation and stairs for a career. If you present live, such columns can be nicely animated to appear individually.

Those were 5 ideas on how to present employer branding structures using diagrams rather than blocks of text.

I hope you found visual inspiration in those slide examples.

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Resource: HR Template on Employer Branding essentials

To help you out with presenting HR topics we have designed a PowerPoint template with diagrams and icons for presenting Employer branding structures and processes.

You can get a PowerPoint source with editable graphics and a commercial use license from infoDiagram library:

Should you need to extend a set of diagrams or icons, check also this universal set of modern outline style diagrams.