Illustrating core ideas from Harvard Business Review article “Four Reasons Any Action Is Better than None” by Rosabeth Moss Kanter (original article here).
|Visualisation and design elements: www.InfoDiagram.com|
How I designed it?
First of all I identified basic structure of the article (after printing article on paper). I analyzed it and finally I got four main messages, clearly separated. In each part I underlined its keywords:
- part 1: “small wins pave a way for bigger wins”, “one win at a time”
- part 2: “in pieces”, “single step … manageable”, “take one more action”
- part 3: “forget perfection”
- part 4: “actions produce momentum”, “activate potential to support actions”
Although, here I had little trouble to clearly distinguish points 1 and 2, which are kind of similar.
Then I looked for keyword synonyms and metaphors:
- a way – a road, move ahead, arrow
- from small to big, synergy – integration, puzzles..
- cumulative – pile, bricks…
- not perfect – fuzzy, blurred, inexact match of sharp objects (arrows perhaps) …
- momentum – ball rolling …
Furthemore, I selected metaphors that could be simply visualized: arrow, bricks, ball.
Finally I drawed it together using shapes and icons from our InfoDiagram collection, not forgetting about good-design rules:
- Firstly, show reading direction
- Secondly, highlight key parts and keep rest as background
- In addition, leave enough empty space and maintain consistency (limit colors, one style, homogeneous sizes and shapes)
Further articles on presentation graphics
For more inspiration on using visuals in your presentations, or on how to implement graphics in an engaging way, check out these helpful articles:
- 3 diagram mistakes to avoid in slides design
- Illustrating Strategy in a Presentation [How to visualize a concept]
- 1 message rule for good presentations
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