Do you need to make more convincing sales pitches? If you’re attempting to sell a specific product or several products, polished graphics can help make your case.
Do you need to share facts about the present market? Have you been expressing challenges that your product addresses, or elaborating on how your solution could benefit your audience? Creating a visually striking presentation will make each of these things easier.
Provide Big Picture Context
What does your company do? Who are you as an organization? Let your audience know who your company is and why you’re the obvious solution to their problems. If you have a background in resolving the problems your product is designed to solve, let them know. The more experience you can prove having, the more likely they are to trust you. Build your customers’ confidence and trust by bolstering your credibility.
Share the Benefits of Working With You
What are the unique benefits of choosing you, your company, or your goods and services? Before you get into the nitty-gritty of why your organization offers the solution to your audience’s problems, spell out the positives. Your customers and soon to be customers need to know what unique benefits working with you or purchasing your products have to offer.
Bring Their Problems to Light
Break down the market facts and trends which pose a threat to your audience. You’ll share how your products or services can help once you’ve established what the threats and issues are. If you need to share multiple trends and do not wish to commit multiple slides to individual issues, you can easily utilize one slide with numerous trends. You’ll need to utilize text more so than with the infographics, so having the text boxes and simple icons to represent the trends themselves.
Share Your Unique Solutions
Whatever your audience’s problem is, you should have a relevant solution. Using the bridge icon set you can share how the challenge or current state differs from both the transition and the ultimate solution. If you’re presenting a case study you can showcase how one company utilized your goods or services to solve comparable issues. You can also describe the main benefits and outcomes of utilizing your proposed solution or product.
Share Reasons to Use Your Product
You’ve shared details about the product or service and how it poses a solution to your customers’ problems. Now what? It’s the perfect time to share reasons to use your product. Spell out the benefits in one place. Remind your audience of the different ways your product is the solution to their issues and why your product is better than other options which exist.
Share who your company is and what your goals are. Explain the benefits of working with you and how your goals mesh with your customers’ desired outcomes. Bring your audience’s problems to light and offer your unique solution. Explain the reasons why your product is the right choice for your audience based on their problems.
Resource: Product Company Sales Presentation Template
Visuals are more powerful than words. Using charts, tables, graphs, and infographics can help you make more compelling arguments which are easier for audiences to understand. Remember, you intimately know your company background and product. For your audience, the information is all new. By using icons and visual aides you can be sure they follow along more easily. As anyone in sales will tell you, the easier to understand your product or service is to understand, the more likely your prospects will purchase it.
Did the above suggestions inspire you or give you ideas for your town presentation projects? You can download the fully customizable PowerPoint graphics set here:
If you need further icons and diagrams, check out a collection of 200+ creative PowerPoint diagrams. You’ll have more presentation graphic variety to make your presentations for different goods and services look more unique.