Visualizations act as a campfire around which we gather to tell stories.
– Al Shalloway
Visualization is a powerful way to simplify data that hard to understand and show it in an insightful form.
Have you ever thought about creating attractive infographics yourself? You can do it pretty fast using only PowerPoint and I will show how easy it is.
Pictures are everywhere around us: we observe them while surfing Facebook, Pinterest, or simply going down the street and noticing ads. However, a lot of them seem designer-made and too fancy to make by your own.
Don’t be afraid of creating infographics
A lot of people simply fear they will fail and the result won’t be as great as they imagined. I suggest you give it a try. You may not make wonderful one on the first try, but it still can be better than a plain text document. And with next and next try you will see the difference.
In this blog, I will show the template you can use to design simple infographics. Using it, adapting content to your needs and finally export it as a picture that you can add to your webpage, blog or social media channels. Sounds good and handy, right?
Tall Infographics Presentation Template – how it looks like
In order to make infographics in PowerPoint, you can choose two ways.
- Design it yourself from scratch – changing the slide format and adding content to the layout you prepare. Beautify it with icons, diagrams and MS Office data charts. See our the detailed video instruction in the section below.
- Reuse some of already existing infographics templates. Here we show the example of the template we prepared. Use it as an inspiration or get it from us.
The picture below shows the whole template, put together. Further, we will break it into small parts and see what’s inside.
Parts 1 and 2 – presenting features of the product and creating pie charts
Here’s how you can show your text information in a new way. With the help of simple shapes (puzzle diagram and pie chart) the data looks way better than it would in the black and white table. You can easily change numbers and adjust colors to your brand ones in the template.
Parts 3 and 4 – making creative lists and catching audience attention on the main point
Personally, I am tired of seeing endless bullet points or lists even without them. That’s why I propose proven way of showing the list without actually creating one. Take a look at the picture above and notice that if you put the text on two sides and add icons – it will look more catchy.
On the next slide, attention is attached to one central point (a product / a client / what you need) and is nicely surrounded by description text. You can show this way your features of your “client-centric” service or product.
Part 5 – showing key numbers and statistics
Why statistics are so boring? Well, maybe they are not if presented in a proper way.
If you need to show the volume of products sold, the value of shares, the size of profit or to emphasize on the percent of growth – you can’t avoid using numbers. But even simple numbers in colorful boxes and with icons near are better, than bare figures. It’s your choice
Ending infographics with a message
I recommend to finish the infographics with a message you want a reader to remember. Repeat the key number or a call to action. Make it big and bold. And don’t forget to leave a contact.
Our designers added there a predesigned section for the contact information in the template. You can easily change it to yours there.
Case Study: IT company using infographics in PPT
We’ve been approached by guys from a Taligent – IT consulting company to help them boost their presentation and facelift the infographics. They had a smart idea to use infographics as a support of their sales presentation.
The goal of infographics was to compare two situations – with the solution of our client and without it. The infographics contained two long columns next to each other presenting various qualitative (texts) and quantitative (numbers) information.
We helped with adapting the presentation template to the company colors, refreshing its look by choosing some modern looking picture. The colors were adapted to their visual identity. And we added a bunch of our beloved icons. Here’s what the result was:
As you can see, the guys from this Dutch-British company are experts in integrating various IT systems. Their main message is providing faster and cheaper integration solutions. They simplify the usually very complicated digital integration solutions.
Hence also their sales presentations should present the simple message, unlike the other IT integrations companies usually do (if you working in this business sector, check in detail what solutions they offer here. And check if they still use our graphics ;).
Where you can use PPT infographics
The case study from above was an example of comparison infographics used for the sales presentation. There are much more ways you can apply similar infographics, depending on our content. The types of infographics you can use:
- show a product development roadmap infographics or milestones of a project (use numbering or little flags for years or milestones over time)
- presenting enumeration list infographics of your product or service, it’s benefits, features, financial values and marketing reviews.
- showing quarter and annual reports as key data infographics and bring clarity to your presentation. End with a call to action and contact information.
- showing market shares (you can compare two or three of them), sales quotas, costs, then elaborate by dive-in infographics going into detail some of key areas. Finish such infographics with summary bottom line.
The final infographics made in PowerPoint can be easily exported into other formats, such as PDF or bitmap picture (using Save As function). A few common ways infographics are applied:
- inserting information into your website or blog (exporting to PNG bitmap format) as an attractive way to pass information about your product or service
- sending it as an email attachment (exporting to PDF)
- publishing it on Slideshare.net as public infographics (best is to export 1st to PDF, to ensure good images quality also if you use untypical fonts)
How-to guides to inspire you on designing your own infographics
Need more ideas for designing creative, effective pictures and presentations? Check out our articles (actually, they are more like clear instructions) and get inspired on creating something great in Powerpoint: How to create infographics in PowerPoint – part first and part second.
If you have time, I invite you to watch this youtube video with the detailed step by step guide.
This is how you can make your statistics or any data look better. At the same time, Tall Infographics template can be used to design simple infographics and export it as a picture to be added to your webpage, blog or social media channels.
Resources for making infographics
Places to get more examples of infographics:
- 10 Best infographics showcase 2016
- Creative PPT Shapes and Diagrams – search for ideas on Pinterest
Simple icons for infographics
And to get our Tall Infographics PPT Template presented above:
If you want to put infographics inside your website, blog or presentation, there are two possible ways:
- Create it yourself – changing the slide format and adding content to the layout you prepare. Add icons, diagrams and MS Office data charts.
- Reuse existing infographics templates, which is faster and handier.
Peter and Anastasia at infoDiagram
One last question: is there something you miss in the template – timeline, table or sales funnel?