Looking for a way to present and promote your startup? You can have the best idea ever, but supporting your words with a professionally-looking presentation is must-do to impress investors.
We’ve put down a list of typical start-up presentation sections you can consider to use, depending on your business:
- Get attention – by strong presentation opening: catchy title, suggesting tagline explaining what your business does, add a logo to build up a branding
- Tell why you do it all. Introduce the company vision, mission and targets. Tell your start-up story and history timeline. You can add the founders’ profile or project team overview.
- Explain what you do – What are your main products and services. Present your website or its mock-up.
- Tell what’s next – explain new product development plan, key features of a new product
- Describe the market potential by defining the target customer group, explain the profile of your sales persona and present the competitors’ analysis. Show what’s your Unique Selling Proposition comparing your start-up idea with others.
- Finish with strong walk-out final slide
Walk-in with Strong Start
The beginning is crucial and everybody knows it in the room where you’re having your speech. Here I want to share a Nancy Duarte’s (author of famous Slide:ology book and advisor to TED presenters) tip on how to start:
Begin as describing life the audience knows it. Then establish a conflict between “what is” and “what it could be”.
The gap between the two will throw a bit off balance, and that’s a good place to push your ideas.
Outline your Vision, Mission, and Goals
Continue with the reason why you are there and how you want to change the world. Don’t overload this slide with illustrations and pictures – it will distract listeners.
Tell a Story about Start-up Profile and History
Talk numbers. Notice you can see only key figures in the example, not any long text descriptions there: number of people in a team, year of foundation, traction and investment.
Show only a few key numbers: use big font and show only those numbers on a clear slide.
For more ideas on how you can illustrate numbers on a slide, read this blog article: How to make Key Data Presentation – showing numbers and KPIs on a slide
The same rule applies to the historical timeline: show major events (when you think everything is important, nothing truly is). Think of what may be interesting for your potential audience, what can impress them.
For more timeline design illustrations see this article: 7 Types of Creative Timeline Design.
Show Who’s in Charge
A place for a moment of fame (if you’re the founder 🙂 ). Put a nice picture, maybe a short description and that’s it. Your success will speak for you.
Tell What is Special about Company
Show briefly products and services you offer. Better to show highlights and bestsellers, than make a bullet-point list.
Design advice: Limit the number of products to 3 to 5 items. Average listener has problems remembering more points.
Then present your website and aside you can list best features. It would be great if you put some statistics near like we did on the example slide.
If you want to use more data charts, check those 6 Examples of Redesigning Boring Excel Charts in a PowerPoint.
Time to Open a Curtain
Excite your listeners with your new idea. The best would be if you put a picture and a short description to focus attention on yourself. And to leave a space for people’s imagination 🙂
People Behind the Scenes
Audience like seeing people more than products. So tell a short story about team members, you can even include fun facts.
Outline Important Points about the Product
State features or usage examples on this slide. You can also illustrate them with icons, or use the minimalistic slide as in the picture.
Present Target Audience and Competitors Analysis
Customer’s needs above all. A customer is the first point you have to think about before the release of the new product. Who are my customers? How old are they? Where do they live and work?
Create infographics or reuse this particular slide. For competitors’ comparison apply a simple table: it is easy to read and to notice differences.
Say more than ‘Thanks’
Don’t forget to thank your audience for listening. The ending is as important as the beginning. So use it properly. You can add a specific call to action (“try our new app”, “subscribe”) or provoke discussion by asking an open question to the audience.
Summary of the key start-up pitch presentation
The most important in pitching your idea is the speech. You may do it also without any slides if your message is simple and you feel your speaking skills can cover it well enough. However, having a set of vivid slides behind you help to support your message.
Presentation tip: Don’t let your slides be more important than your speech. They should support you. Hence use only key words and key numbers, not full sentences in your visuals.
Reserve enough time for rehearsals. Do it at least three times, alone in front of the mirror, in front of your peers or family. And if you want to work on your public speaking skills long-term, check out Toastmasters.org club.
Resources for start-up pitch presentations
To help with preparing outstanding pitch deck slides, we designed this editable template of PowerPoint slides for start-ups. The template contains a slide for each presentation section: title and logo, start-up statements, profile and history, founder and CEO biography, key products and services, website, information about new product development, project team, target audience, competitors analysis, and final slide.
If you decide to apply such layouts to create your slides, all these graphics are available as PowerPoint slides. They can be imported also to other presentation software such as Google Slides or Keynote. The template contains strong slide visuals for each presentation part and you can easily replace images and adapt content to describe your business idea.
What’s inside Startup Presentation Template?
Startup company presentation template and slide deck with several layouts contain:
- 17 slide layouts and 22 icons on 20 slides
- the title, agenda, timeline slides
- target customer profile slide layout
- flat icons for simple infographics
- image placeholder for presenting project team, CEO, founders
If you like the slides above, you can download them directly here:
If besides pitching your start-up to investors, you also have to create a market strategy, then visit our Business & Marketing diagrams page – Strategy Planning section.