How to Present a Product Idea [concept visualization]

Managers of all kind use a word Product pretty everywhere. Especially the Product Managers :). If you’re about to present a product, it’s better to speak pictures, not only words. However what picture to use if your product is an abstract one? Or non-existing yet? We share a few ideas on how you can represent a generalized product or service on your presentation slides.

The product concept is a part of our concept blog series:

One picture to rule them all- Visual Metaphors Ideas

Check out to get fresh ideas and inspiration 🙂

Freebie: vote for one product icon you like the most. And we will send it back to you. Search for details at the end of the article.

Various product cases require various graphics

There are two cases you can experience:

• if you already have a real product, then it’s easy. You can add an image of it on your slide, so your audience sees what you talk about. You can show a specific feature, you can get a professional photographer to focus on particular details.
• if there is no product picture available: What to do if you do only a preliminary market research? Or you have a product that is hard to show, some kind of online virtual product or consultancy service? In case you are presenting a new product, doing a kind of product launch, then you still need a proper presentation. A product presentation is about sharing your product ideas with the world, pitching it in front of executives, buyers or investors.

To make your presentation visual and hence more engaging and memorable, we recommend illustrating your product description with some interesting symbols.

Depending on your presentation style you can choose various types of product symbols.

Modern Style, Neutral Symbols for Product

Above we suggest several icon examples from our style neutral flat icons collection. Use them to make your product presentation more visual. Having a vector icon gives you another advantage – you can easily recolor them to make them your own, to fit your brand style.

Here’s an index of product icon ideas (click on a name below to see the source icon collection):

• illustrating product by a general  image: several icons for a box and the product itself, an opened box, shopping cart and basket
• a specific product symbols you can try, depending on your business:
  • for electronics a tablet and a smartphone, symbol of household goods or home appliance,
  • for everyday FMCG product (a can, food icon, honey and glass bottle, juice cartoon and pastry) or clothes pictogram
  • simplified icon of a home for real estate

Creative Style Hand-made Product Symbols

If you want to be more creative, use hand drawn symbols for showing your product idea. See the specific visual ideas below:

• pictograms in ink and sketched handwritten style: shopping bag, camera, box and chair
• scribble icons: a car, laptop, mobile phone, cup, opened book, credit card, gift box and a person, holding a box (e.g. product owner)

Further Inspirations

Need to show another concept in a presentation? See how to illustrate other business concepts  – Content, Investment, Deadline and more.

Check our Business Concepts Visualisation List blog:

One picture to rule them – Visual Metaphors Ideas

If you are getting ready for product presentation, here’s a good article to check: 3 secrets to effective product launch.

Vote for best product icon

For the next 2 months since the blog publication, we are running a small contest. Tell us which one product icon you like the most and how would you use it in your presentation. And we will send it back to you.

Leave a comment with an icon of your choice below.
(add an email to contact you, in a hidden comment field).