Every successful case is a special case (Seth Godin blog)

Here I share example of illustrating the main message of Seth Godin’s blog post “Every successful case is a special case” or how you can present a success. You can see process of visual thinking how I came up with the final Venn diagram drawing.

The final image that I designed is bellow. I tried to catch the essence of the article in one drawing. I used a Venn diagram of three circles – that fits very well if you want to show common parts of several attributes.

blog illustration in ppt success case venn diagram

Design elements are from www.InfoDiagram.com PowerPoint library

How I designed it? My visual thinking process

When reading and analyzing Seth’s blog, I noticed that the intersection of various business types is a key message here, worth to underline by visualization. Well, good old Venn diagram is ideal for this purpose – showing an intersection.

I played a bit with ways showing “difference”. I tried to use different shapes and different colors (one at a time, to keep consistency):

However, the result looked too heavy, too complex to read fast. So I finally selected the most simple – the same oval shapes, where the difference is expressed only in writing.

I hope you enjoy it.

Want to make the same graphics to illustrate your presentation or blog? Explore handwritten markers collection here.