List of visual metaphors to use to present a business concept in a presentation slide, report or an article. Want your presentation to be remembered longer? More eye catchy? Adding a graphical symbol builds a stronger mnemonic association in our brain.
If you’re working on market research or just planning future of your product or company, you often deal with a business analysis of some kind. It can be within a qualitative analysis like 360-degree feedback surveys, SWOT or PEST analysis or opinion checking. Or if it involved more data measuring then we talk about quantitative analysis. I’m not going to write about data visualization here (but you can check some examples in this post “How to present KPI data in a presentation“). For now, I’d like to focus on illustrating analysis concept in general.
‘The very last deadline is February the 29th!’ How often do we hear the word ‘deadline’? All the time, right? Whether we are working on different projects, designing roadmaps, talking about marketing activities, creating our quarterly reviews or simply designing calendars to plan our work ahead. We have to set specific deadlines because if there’s no time limit, there’s no real work. For some of us ‘deadline’ may sound scary, especially if we leave all the work for last hour
A few tips how to express visually the idea of flexibility in a presentation – for example showing that your company is dynamic or your solution is adaptable. This concept appears pretty often over various corporate slideshows, market analysis reports but also in soft-skills contexts such as giving feedback training presentations. The question is how to illustrate this flexibility concept in a presented document? Especially if you don’t have much space left, as usually happens ;)?
In the era of content marketing, everybody is speaking about an importance of a content. Well, every presentation is based on some kind of content – whether you are talking about industry-specific topics or discussing business and marketing related questions. The question is how to illustrate a content idea in a proper way in your document? Doesn’t matter if it’s a PowerPoint presentation, blog article or any kind of report.
The concept of knowledge or education appears in various places in presentations. You may have a presentation section about teaching and onboarding new team members. Or you mention education as one of your points. The whole e-learning is about passing the knowledge. Or maybe you’re a trainer or teacher – when every presentation you do is about wisdom. Adding a visual symbol presenting knowledge, representing an idea of wisdom helps you make your slides more engaging and remembered. The question is how to illustrate knowledge, wisdom or education in a proper way in a PowerPoint presentation.
Is a security, safety or stability topic of your speech? Do you need to present security idea in your document? Whether this concept is only a part of your presentation topics or the whole talk is about security business, you can easily make such slides more attractive by adding a graphical symbol representing the security concept.
Need to present risk concept? Is a risk topic of your next presentation? We see this concept to appear often in market analysis presentations such as SWOT evaluations, PEST model or Porter Forces analysis. The risk management is another obvious area in content of finances or various technical sectors. However also start-up pitch presentations use risk idea in the slides about potential market risks.
Have no idea how to present an idea of a service? Is a service or assistance topic of your presentation? Typically we see this concept to appear in a presentation in agenda slides as one of the topics in a title slide – if the whole presentation is about service business The service can be represented by basic graphics. You can use the most common symbols or go further and try to be more creative.
Need to illustrate Investment concept? Is Investment or CAPEX expenses a topic of your presentation in your agenda slide, as one of the topics you talk about? title slide – if your whole presentation is about investments, typically in various board report presentations or strategy plan presentation? It is crucial to choose the right way to present your investment ideas. Here are a few symbols suggestions you can use to illustrate your point about investment.