BCG Matrix Definition and Examples [presentation infographics]

The Boston Consulting group’s product portfolio matrix (BCG) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.¬†Since 1968, the BCG matrix, also known as the Boston or growth-share matrix, is a tool to answer¬†those questions by providing them with a way to analyze product lines in search of growth opportunities.

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