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Last Updated on March 15, 2024 by Rosemary
The Boston Consulting Group’s product portfolio matrix (BCG) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, discontinue, or develop products. Since 1968, the BCG matrix, also known as the Boston or growth-share matrix, has been a tool to answer those questions by providing them with a way to analyze product lines in search of growth opportunities.
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