Creating a value of some kind is the essence of every business. It can have a form of a specific product manufactured by a production company or a service that provides an added value to our life. It can be also an abstract value such as know-how created by a consulting firm or wisdom taught by an educational institution. However, I see that people are often are having hard times to illustrate such value in their marketing and sales presentations. How to express a general concept of “added business value” in your presentation?
A strategy is a common topic I often see in company presentations of all kind. Typically those are business plans, board presentations or investor pitches. The strategy defines general actions over the course of several years. The challenge is how to quickly and neatly make a strategy illustration in your document? What image to choose?
Today I want to share a nice example of how a rather technical topic can be illustrated by a simple diagram.