Let’s face it – data is everywhere. No matter where you turn in business or in life, you’ll have to look at numbers and chase statistics to get anywhere. You’ve heard all the marketing buzzwords and seen all the fuss. You know it’s important, but how can you effectively talk about data science during presentations? Data mining. Data science. Predictive analysis. The internet is full of these things. It’s full of everything! Odds are that you’ve heard all of these terms. You might not necessarily know what each mean, but you have a few batches of figures you’re familiar and comfortable with. You don’t have a need to ask about […]
In business, obtaining and maintaining balance is an essential part of day to day operations and diplomacy. When presenting thoughts and ideas to team members, it can be challenging to present balance or present comparisons visually. We have found that balance can most simply be represented by basic graphics. You don’t have to rely on the same approaches over and over to represent balance in your presentations. The key to successful presentations is high engagement, which can be achieved through selecting unique visualizations. Visual Metaphors for Presenting Balance, Equality or Comparison An obvious choice to represent balance is a set of scales. While it is an obvious graphical choice for “balance”, […]
Paving the way toward progress is something every salesperson or marketer worth their salt is capable of discussing. You can talk about it, or how your company hopes to achieve it. The struggle comes with deciding how to best graphically represent innovation and novelty in your presentations. What comes to mind when you hear the world innovation? If you’re uncertain, we can help!
Do you recall the last presentation you’ve seen about business status? You know, the quarterly review meeting or annual company summary? Often those presentations look not very attractive. Unless you feel directly what numbers on slides mean to you, it’s hard to stay focused. However, there is a help. With a few simple design tricks, you can make such We demonstrate it on the retail business case, however, you can reuse the same ideas for any other industry.
One thing our clients struggle with when preparing PowerPoint presentations is how to effectively illustrate abstract thoughts or ideas. Common ideas people ask for help illustrating are structure and organization. We all know it is important to provide powerful visuals when designing presentation. The graphical element is a huge part of what makes it effective! However, demonstrating concepts like “organization” which feels abstract is a road block for many folks.
Business development is so often used buzz word, that’s hard to find a unique illustration of it. Sales and company growth are frequently necessary or relevant in presentations ranging from investor pitches and board presentations to sharing marketing and growth hacking tips with your team. The problem is not whether or include growth, the issue is how to include it well in a PowerPoint presentation.
Sometimes the issue isn’t with making sure your audience stays engaged, it’s keeping yourself interested, too! It’s time to get creative with presentations! If you are not excited about the material, your audience won’t be, either. One way to rejuvenate your interest and look at your content from another perspective is to get creative with presentations! When audiences see an approach that is unique or unfamiliar to them, they are more apt to appreciate the content because they see it differently, themselves.
Many of our clients report that July and August are slow times for them. These months tend to have less urgent projects running across the board, and since it’s a common time of year for staff to go on vacation, there aren’t typically many new projects added to the docket. Of course, this is also a time when there is low conference attendance, and fewer projects to attend to. For marketing folks, however, the end of summer is a time of opportunity. Summer’s end is a great time to bolster marketing efforts, update presentation resources, prepare and refresh marketing materials and prepare for a busy final quarter! Don’t Waste This Opportunity, […]
Creating a value of some kind is the essence of every business. It can have a form of a specific product manufactured by a production company or a service that provides an added value to our life. It can be also an abstract value such as a know-how created by a consulting firm or a wisdom taught by an educational institution. However, I see that people are often are having hard times to illustrate such a value in their marketing and sales presentations. How to express a general concept of “added business value” in your presentation?
Do You Have an Engaging Presentation? The worst part of sitting through the presentations of others is being bored. It’s terrible when you want to give your focus to an instructor or team member, but the information they are presenting isn’t interesting or doesn’t seem useful. When you’re building your own presentations the worst part is worrying if it is interesting or engaging for your audience.