List of symbol ideas of abstract business concepts

We gathered visual metaphors you can use to present a business concept in a presentation.

Why it’s worth to add icon illustrations to your document? They make content more attractive and easier to comprehend. When you add an image to a term you create a stronger mnemonic association.

peter cofounder presentation designer

“These are ideas I collected over last years of presentation design practice.
I hope it will inspire you by our picture ideas. 

Peter Zvirinsky
infoDiagram co-founder, presentation design consultant

Some examples:

Visualization of value concept:

value concept metaphor visualization

or how to illustrate a

flexibility concept metaphor icon ppt

Here’s list of more abstract business concepts. Each leads to the article with icon examples. Over time we plan to add new terms.

To stay updated on new concepts, follow us on infoDiagram Youtube channel.

Resources: All images are courtesy of For partnerships and cooperation, contact us.

Got proposal for next term to be visualized?

Share your visualization challenge in comments or contact us using chat icon below, and we’ll propose ideas of how you can illustrate your concept in your presentation text or charts.

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